In 2003, Ronel Jordaan, who had been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. In 2014 she started The Felt Factory, which made products designed specifically for the tourist trade. These include scarves, trinkets, exfoliating pebbles and more, all of which are unique, hand-felted merino wool products. By patiently rubbing and coaxing threads of pure wool, products are formed into shapes and forms. She trained several women to become master felters and to make the wide range of products she had designed. She also trades under her own brand name ‘Ronel Jordaan’. Processes implemented in the workshop are all eco-friendly.