Artist Alliance: Live Art, Be Heard

"Art should be something that liberates your soul, provokes the imagination and encourages people to go further.” – Keith Haring

For the last 30 years, the V&A Waterfront has been an ally to the arts and has made a long-term commitment to the arts industry in Cape Town. With initiatives such as 100 Beautiful Things, Joy from Africa to the World and Take the Stage, we celebrate and champion the richness of the talent, projects and people that embody the creativity and resilience of South Africa.

It is for this reason that we have developed Artist Alliance, an incubator platform aimed at co-creating space and opportunities for young artists to freely explore their artistic perspectives.. This will be done through guidance, knowledge sharing, and mentor support; all of which is intended to help turn talent into marketable skills and sustainable careers. In addition, Artist Alliance is a built on the belief that it is through the creation of a creative community we can play a role in amplifying young artist voices and fostering their creative passion.

Incubator programme

The V&A Waterfront Artist Alliance is designed to give 10 incubatees practical experience, and skills across five creative disciplines (fine art, video/ photography, film, illustration, and design). Five creative industry leaders will select two incubatees who best fit their discipline and experience. The young creatives who have been selected will receive essential business skills such as marketing, pitching for new business and running media platforms.