Aligning our efforts to the global sustainable development goals

Cape Town’s V&A Waterfront is situated in the oldest working harbour in the southern hemisphere, with the iconic Table Mountain as its backdrop. Visited by 24 million visitors annually, it is one of Africa’s most visited destinations and contributes significantly to South Africa’s socio-economic growth by leveraging its geo-strategic location and unique coastal, marine and ocean assets.

A mixed-use development, it covers 123 hectares made up of nearly 800 tenants, including residential and commercial property, hotels, retail, dining, leisure and entertainment facilities, along with heritage sites and tourism landmarks. Jointly owned by public and private interests, the V&A ultimately benefits all South Africans. Continued investment in new developments contributes to its strong growth trajectory, as well as cementing its position as one of the world’s leading waterfronts.

The organisation sees for itself the opportunity to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, in alignment with the United Nation’s Sustainable Goals.


Sustainable Development Goals

A destination that creates and supports… Economic growth

The V&A Waterfront makes a significant economic contribution to the city of Cape Town, the Western Cape province and country. It was the catalyst in the regeneration of the foreshore. It was the gap that allowed people living in the Cape Town Central Business District back to its long forgotten sea. It is a magnet for locals, domestic and international visitors.  Every day approximately 23.000people come to work at V&A Waterfront; it is home to 3,5000 people; and up to 180,000 visitors are welcomed daily during peak season.

Gross Domestic Product (GDP)

The V&A Waterfront makes an on-going contribution to the local and national economies through its contribution to GDP, household income and taxes. It employs thousands of people who would otherwise be without jobs. The Waterfront’s 2018 contribution to direct GDP was R9.3bn and R31.5bn to total GDP, while the cumulative contribution since 2003 was R76bn to direct GDP and R255bn to total GDP.

Supporting the Cape Town Central Business District (CBD)

Through the transformation of a derelict oil tank farm into a multi-billion dollar mixed use development, the Waterfront has allowed thousands to benefit indirectly through increased property values – and the City has been able to access some of this through potentially higher rateable income.  According to the 2012 V&A Economic Impact Study, the Waterfront development was responsible for a 23% increase in property prices within a 1.5 kilometre radius of the V&A.

Diversity in the economic dividend

The Waterfront management company is committed to addressing historic imbalances through inclusive and sustainable development.

The annual Broad-Based Black Economic Empowerment (BBBEE) audit reflected strongly positive results for the key indicators of equity ownership (audit score of 100%), preferential procurement (score of 95%) and enterprise development (score of 100%).

While top management does not yet reflect an appropriate demographic balance, the percentage of black junior and middle managers is growing (79% and 58% respectively) and skills development through in-service training for black employees is recognised in the audit results (score of 92%).


A destination that creates and supports … Skills Development & Jobs

’The Watershed has become Africa’s most important platform and business hub for South African craft and design startups. A retail environment like no other on the continent, the Watershed is testament to the fact that design and craft have a very important role to play in our local economy, and that, when small businesses are afforded a dynamic platform with dedicated support and ongoing promotion, they are able to perform exceptionally and profitably.’
Trevyn McGowan, CEO, The Guild Group

Unemployment presents a significant challenge in South Africa, with the official unemployment rate at 26.6% (2016) and youth unemployment estimated at a staggering 55.9% in July 2017 (Statistics SA).  Beyond the creation of much-needed jobs, an outstanding feature of the V&A Waterfront is its commitment to the support of small businesses and the multiplier effect these can have on job creation. The enterprise development strategy has targeted the promotion of small-scale craft into sustainable businesses. Many of those benefiting from small-business support and mentorship come from disadvantaged backgrounds.

Creating jobs

23 000 people work in the V&A Waterfront, of which 205 are directly employed by V&A Waterfront Holdings (Pty) Ltd (the property management company of Cape Town’s waterfront). This was a 4.7% annual increase from 20 742 jobs in 2016.  Direct jobs are created through on-going operations and capital expenditure; indirect jobs result from multiplier effects of capital and operating expenditure and turnover generated by tenants.  66 000 jobs are thus sustained by its activities.  This increase highlights an important trend of sustainable job creation.

Small-scale entrepreneurs

Entrepreneurship is seen as a key solution to addressing South Africa’s poverty cycle. One of the most outstanding initiatives at the V&A Waterfront is growing incomes and jobs through fostering enterprise development and promoting start-ups.

Highlighting the increased focus on enterprise development and start-ups, 396 businesses operating in this sphere at the V&A, with a total turnover of R329m. Average firm turnover was R1.5m, while more than 2 800 people owed their livelihoods to enterprise development and start-ups.

Affordable rentals and varied stall sizes allow for variety and growth and entrepreneurs are exposed to thousands of people who visit the Waterfront each day. The economic impact on the local economy is enhanced because many of the businesses produce their own goods and services.

Mentorship

A dedicated Small Business team is on hand seven days a week to support and mentor small-scale entrepreneurs. The programme offers an incubator (in collaboration with the Craft Design Institute), growth platform and full retail experience (Barrows). Co-operatives allow for entry level trading opportunities enhanced by feedback from the management team.

Training sessions are offered on product development and visual merchandising, with an emphasis on service excellence, product quality and uniqueness.

Small businesses are included in Customer Service Awards and recognised at the same level as the mainstream Wharf retailers. Many successful small business tenants have expanded into retail space at and beyond the Waterfront, with some growing into significant scale and even national retailers, such as Naartjie kids’ clothing.

Clustering for innovation and growth

A newly introduced innovation at the Waterfront is Workshop 17. Here, start-ups and experienced companies, profit and non-profit, big and small, meet, collaborate, experiment and innovate. Currently Workshop 17 has a total of 110 sub-tenants. It has been shown world-wide that clustering, particularly when it includes start-ups, helps foster collaboration and generates greater business success.

Small-scale fishers and urban farmers

Alongside its partnership with the large-scale fishing industry, the Waterfront strives to accommodate many individually-owned small fishing vessels.  Sixty-one small fishing vessels berth at the V&A, employing just over 800 employees.

The Waterfront also sponsors space for the weekly Oranjezicht Farmers’ Market, providing 60 urban farmers the opportunity to provide locals and visitors with a variety of organic and fresh produce.


A destination that creates and supports… Inclusive development

“It’s amazing to see what an inclusive place it’s become. Where locals and international visitors come and they all just mingle together.” Executive Mayor of Cape Town, Mayor Patricia de Lille

V&A Waterfront is committed to inclusive development, not only through its philanthropic activities, but as a core element of its business strategy. The inclusion of marginalized and excluded groups is a national imperative, given South Africa’s apartheid history and legacy of inequality. A pro-poor management strategy equally provides for dynamism and innovation in the organisation’s service offerings, a sense of pride amongst employees and a richer and more nuanced visitor experience. The strategy is supported by a Corporate Social Investment (CSI) programme that seeks to assist non-profits and community service initiatives. These include donations, bursaries, several value in kind sponsorships of space across the property, as well as employee involvement. The proposed budget for FY18 forecasts a total value of R6.8m, realised with approximately 3,800 direct beneficiaries.

Youth

Mass youth unemployment, estimated at 55.9% (Statistics SA), is widely regarded as the biggest social problem facing South Africa’s development.  The V&A supports organisations that upskill and develop SA youth through sponsorships and provision of premium venues at no cost.

  • Space to the value of R650,000 is provided for CodeX, a full time, one-year coding program that trains and places bright young talent as software developers. In 2016, Codex had 42 graduates, of which 70% found employment and 24 learners became employers.
  • The Amphitheatre is provided at no cost to selected organisations involved in youth development and awareness. These include the Umbiyozo Foundation, a youth-focused social venture that unites traditional song and dance troupes of Cape Town’s black townships, seeking to address gangsterism, drug usage, teenage pregnancy, social isolation, and disempowerment; and JazzArt Dance School which focuses on dance education for youth at risk.
  • The V&A Waterfront partners with the Zip Zap Circus to bring free entertainment at the Amphitheatre over the December school holidays. Zip Zap is a social circus started in 1992 to inspire young people by providing material and financial support toward developing basic level circus skills. Their “Dare to Dream” programme provides for students over the age of 16 who are interested in pursuing a career in circus arts.

Black Economic Empowerment

The Waterfront is committed to addressing historic imbalances through inclusive and sustainable development.

The annual Broad-Based Black Economic Empowerment (BBBEE) audit reflected strongly positive results for the key indicators of equity ownership (audit score of 100%), preferential procurement (score of 95%) and enterprise development (score of 100%).

While top management does not yet reflect an appropriate demographic balance, the percentage of black junior and middle managers is growing (79% and 58% respectively) and skills development through in-service training for black employees is recognised in the audit results (score of 92%).

Local Procurement

Since 2015, the property management company of Cape Town’s waterfront’s (the V&A Waterfront Holdings (Pty) Ltd)  internal Procurement Department has been progressing an implementation plan to assure that all products acquired through procurement are locally sourced.

A 2016 survey of the 234 small business tenants trading at the Waterfront indicated that: 92% of products on sale are made in South Africa, 1% are from SADC (excluding South Africa), 6% from the rest of Africa and only 1% of businesses sell products from outside Africa.

Free Access / Differential Pricing

Entrance to the V&A Waterfront is free of charge. The precinct offers more than 300 events and activations every year at no charge – and everyone is welcome.

The V&A actively supports Cape Town’s Museum night, which aims to make the city’s cultural institutions more accessible while fostering engagement with local art and culture. During the most recent museum night on 28 June, 9,500 visitors to the V&A had free admission to most museum sites and half-price admission to the Two Oceans Aquarium. The Waterfront hosts Cape Town’s biggest New Year’s Eve celebration, which sees about 200,000 visitors enjoying free entertainment, including a spectacular fireworks display.

In keeping with this commitment, the Zeitz Museum of Contemporary Art Africa (MOCAA) offers free entry to citizens of African countries on Wednesdays between 10:00 and 13:00 and free entry to under 18s.


A destination that creates and supports … Resource Efficiency

“The V&A's Green team sets the pace for water, waste and energy efficiency measures and measurements in its own operations, guides tenants on sustainability matters, and shares information about resource savings with visitors while prompting them to take individual action.” Heidi van der Watt, Better Tourism Africa

The V&A Waterfront is committed to optimal levels of resource efficiency and has implemented green business practices throughout its property. The environmental programme has progressed significantly since its inception in 2011 and continues to deliver improved efficiencies and reduced costs for the management company and tenants. A green lease and tenant specification standard are applied for all design, construction and refurbishment phases. A comprehensive programme of environmental initiatives is managed and coordinated through an externally-audited Heritage Environmental Management System, the first tourism operation to implement such a system in Africa. The Waterfront was awarded a gold classification in 2012 and since 2013 has consistently achieved platinum status and now in 2019 has been awarded with diamond status after five consecutive years on platinum status.

Water

Using 2010 as a baseline, overall savings of 60% in water consumption were achieved across the precinct as at the end of 2018.

With the water restrictions lifted to a level 3B, the V&A Waterfront felt it important to leave the current water wise measures in place and planned for further savings in consumption. We feel it’s the responsible thing to do!

In support of water conservation, the V&A Waterfront has made the following provisions:

  • Eliminated irrigation in winter, reduced irrigation in summer and introduced drip irrigation (30% reduction), with landscaping initiatives limited to water-wise indigenous plants
  • Introduced the use of sea water for cooling of buildings (on average, saving around 9 000 Kl of water per building per month) with air conditioning water being recycled into a grey water system
  • Installed pressure-reducing valves on main incoming lines, allowing for real-time 24-hour monitoring
  • Introduced individual metering, analysis and billing for tenants, prioritizing the treatment of water leaks
  • Introduced waterless urinals and water efficient plumbing.
  • Installed tap aerators in all bathroom facilities across the property- reducing water flow from 6l/pm to 1.25l/pm
  • Installed waterwise fittings and fixtures in all bathrooms across the property
  • Installed additional boreholes across the property
  • All commercial carwashes operate on greywater systems
  • All new development is introduced to water augmentation systems i.e. boreholes, greywater systems and rainwater harvesting
  • A permanent 3,2ML desalination plant will be operational by 2020/2021
  • All toilets in the Victoria Wharf make use of grey water for flushing
  • Replacing the traditional way of cooling with more efficient seawater cooling systems has reduced water consumption even further in the Victoria Wharf
  • A bulk-water recycling plant is also being introduced for irrigation purposes

Waste

At least 45% of Waterfront waste is recycled, with a commitment to increasing this volume going forward.

Waste Management at the Waterfront has been outsourced since 2009, engaging a team of more than 40 people operating around the clock. An onsite waste facility allows for separation at source in support of recycling efforts. Of the 6,300 tons of waste collected by annum, more than 2000 tons are diverted from landfill. An incentive scheme encourages tenants to recycle their waste, with zero charges being levied for effectively recycled waste streams.

Energy and carbon management

A reduction of 35% in energy was achieved at the end of 2018 despite the property having increased in size by way of development.

Significant reductions in carbon emissions have been achieved over the past ten years. Current emissions are at 65,306 tCO²e, compared to the 95,950 tCO²e produced in 2009, avoiding 30, 644 tCO²e considering the year-on-year growth of the property.

In 2014, the V&A Waterfront implemented a Green lease measuring system to allow for measurement of tenants’ performance in water and energy consumption and waste recycling practices. Installed water and electricity meters allowing for tenant premises to be tracked individually was also imperative in supporting the activation of the green lease agreement.

Previous and current initiatives are as follows;

  • Current installation of 2 MW of rooftop photovoltaic panels across the property
  • Introduction of light specifications and sensors, with extensive use of natural lighting in shopping precincts
  • Introduction of energy efficient equipment as such reach the end of their life cycle
  • High performance building facades and skylights including performance glazing rooflights were introduced in all new developments across the property
  • Skylights throughout the buildings/ property providing natural lighting
  • Energy efficient LED lighting is installed right throughout the common areas- 95% of all lighting
  • Lighting controls in the form of occupancy and daylight sensors
  • Air handling units operates with economy cycle
  • Intelligent BMS monitors and controls the heating/cooling, ventilation and water usage of chillers
  • A further 817kWh of solar PV panels to be installed on the roof of the Vic Wharf

The Waterfront has installed more than 7500m² of solar panels on ten rooftops of key buildings producing 1640 000kWh units of clean energy and have earmarked additional installation for installation.

Green buildings

The Waterfront currently has 13 Green Star rated buildings, making the Waterfront property the greenest property on the continent of Africa!

Since 2006 when BP built its green Head Office in the precinct, the Waterfront has committed itself to optimally-operated buildings based on efficiency and design.

A member of the Green Building Council of South Africa (GBCSA) since 2013, the Waterfront is committed to ensuring that all new buildings or developments achieve a minimum Net Zero GBCSA rating.

The following Building has been a GBCSA rating;

  • 2013 - No. 1 Silo was awarded a 6-star (SA) rating for design
  • 2013 - Number two Silo was awarded a 4-star Design rating, being the first residential development in South Africa to be assessed under the rating tool
  • 2014 - No. 1 Silo achieved a 6-star (SA) build rating
  • 2015 - Victoria Wharf was awarded a 4-star existing building rating
  • 2015 - Merchant House Building was awarded a 4-star existing building rating
  • 2017 - The Watershed was awarded a 6-star existing building performance v1 rating – a unique craft market and home for African design ant the Waterfront
  • 2017 - Granger Bay offices were awarded a 4- star existing building Performance v1 rating
  • 2017 - West Quay offices were awarded a 4-star existing building rating Performance v1 rating
  • 2018 - No. 6 Silo was awarded a 5-star Custom Hotel design rating
  • 2018 – No. 5 Silo was awarded a 4-Star – Interiors v1 rating
  • 2018 - 5 Silo was awarded a 6-Star Office As-Built Rating
  • 2019 - Victoria Wharf shopping centre was awarded a 5 star Existing Building performance v1 rating (re-rated)
  • 2019 - No. 6 Silo was awarded a 5-star Custom Hotel design rating

The Green Good Design Award was presented to the Silo Precinct by the European Centre for Architecture Art, Design & Urban Studies and the Chicago Athenaeum Museum of Architecture & Design.

Behaviour change

Since 2015, the V&A Waterfront has operated a Green lease system to allow for measurement of tenants’ performance in water and energy consumption and waste recycling practices. Green leases are in place with approximately 24% of tenants, with all new developments and tenant installations incorporating green principles during the design and installation phase.

The tool has had a significant impact on the resource efficiency and recycling practices of tenants, leading to an overall saving of 25% - 60% in water and 35% in energy consumption. Behaviour change has been further enhanced by training and ongoing communications for tenants.


A destination that creates and supports … Local culture

The V&A Waterfront is ranked as South Africa’s top attraction. What matters though, is the manner in which things are conceived and done. The Buskers Programme brings life, laughter and music to the V&A's public spaces, and livelihoods and business acumen to emerging artists.” Heidi van der Watt, Better Tourism Africa

Recognising its potential as a showcase to the world, the V&A Waterfront has positioned itself to support the growth and development of local arts and culture. Efforts in this arena span a wide variety of initiatives, including the flagship busker development programme, cultural rites of small-scale fishers and the soon to be opened Zeitz Museum of Contemporary Art Africa (MOCAA) – hosting the world’s largest collection of contemporary art from Africa and its diaspora.

Busker Development Programme

The V&A Waterfront Buskers Programme provides free space across the V&A precinct to promising performers to build their craft, a loyal fan base and an income stream. The aim of the programme centres on the belief that The V&A Waterfront is an ideal platform and gateway to success for artists through skills development opportunities, whilst still being afforded the opportunity to provide household income. Over 90% of buskers rely on this as their primary source of household income.

Monthly workshops are held that focus on business acumen and music masterclasses. Buskers also receive one-on-one coaching and mentorship from a panel of industry experts to accelerate their paths to success. The V&A Waterfront also supports busker education through formalized bursaries as well as funding international travel and exposure. A dedicated resource manages on-site compliance and weekly scheduling and none of the buskers pay a rental fee for their performance space.

In 2018, the buskers programme supported more than 130 individual performers. The total value provided to all of the buskers for the fiscal ended March 2018  was approximately R1.7m.

Small-scale fishers’ cultural rites

In 1989 a small group of volunteers decided to bring the old Portuguese Tradition of Blessing of the Fishing Boats before the start of the new fishing season to the V&A. Holy Mass is usually celebrated by the Archbishop of Cape Town, followed by a procession on the land.  This has become an annual event on the V&A calendar and usually take place at the end of September or beginning of October. All proceeds are donated to a Welfare Organisation identified by the local Portuguese community.

Zeitz Museum of Contemporary Art Africa

The Zeitz Museum of Contemporary Art Africa (MOCAA) which opened on the 22 September 2017 – features 80 galleries, over 9 floors, and 6,000 square metres of dedicated, and changing, exhibition space.

The V&A Waterfront recognised the significance of its Grain Silo complex (originally constructed in 1921) as an historic landmark and for years debated possible uses. An art museum was considered a good balance between civic significance and public access, however the Waterfront had no art collection. At the same time, Jochen Zeitz was working with curator Mark Coetzee to build a world-class collection of contemporary art from Africa and its Diaspora. These two visions met to create a not-for-profit partnership and public institution named Zeitz MOCAA.

The vision of the museum is to advance, promote and preserve the arts and culture from Africa and its Diaspora; to provide economically viable access to a core collection of art to the public; to operate appropriate schools programme to enrich, inspire and bring art and culture to school children.

Zeitz MOCAA is intended to give back to Africa and tell the African story through art and culture. The V&A Waterfront funded the redevelopment costs (an amount of R500 million), and is gifting the use of the building at no cost to the institution.