Zara showcases the latest international fashion trends, and operates in more than 85 countries. Zara follows a unique business model in every one of its 1850 stores, which means the brand is flexible. The store brings Zara’s range of fashions into the streets, introducing them to customers and drawing feedback from them, which in turn nourishes the retailer’s creative teams. Information travels from stores to the design teams, conveying customers’ requests and concerns. This means that Zara is fast in adapting to the market and prides itself on being able to design, develop and deliver new garments to a store in a minimum of three weeks. Zara targets people who love fashion and sells the latest trends in garments and fabrics most appropriate for the season. It offers South Africa a unique southern hemisphere collection, which is constantly updated as new merchandise is delivered to stores twice every week.