Everyone knows a Swatch when they see one. It’s not just the colours, the plastic, the look or the fact that it is Swiss-made and versatile. Swatch is an attitude, and an approach to life, a way of seeing. It is funky and trendy. There are Swatch watches for people of all ages, and a Swatch for every occasion. In 1983, the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. More than 30 years later, the revolution continues: Swatch talks, and everyone understands. Experience the joy and creative spirit that lie at the heart of this brand.