This store was founded in 2008 with the aim to use creative skills as a means to empower and encourage individuals. Inspired by the land and the history of South Africa, Non-European’s design style is reminiscent of times gone by, but yet also focused on the future, and in line with international trends. The style has creative flair and elegance, but is also functional, and simplistic. Ideal for those who enjoy nostalgic and timeless, but comfortable, garments. The business is a collaboration between Elizabeth Galloway, her husband, Gideon Malherbe, and Tarien Malherbe. The brand reflects Elizabeth’s pride and her joy in being truly African, and not being branded as European just because of the colour of her skin.