H&M offers fashion and quality at the best prices in a sustainable way with collections of quality clothing for women, men, teenagers and children. It all started with a single clothing store for women in Västerås, Sweden, in 1947. Today, the H&M group has several clearly defined fashion brands and a strong global presence. H&M is expanding both online and with new stores, in existing as well as new markets. It is their aim to make sustainable, good-quality fashion accessible to as many people as possible, and to drive development towards a more circular, fair and equal fashion industry. The range includes everything from exclusive designer collections and trendy pieces to everyday basics and high-performance sportswear. The brand is aimed at helping customers find their personal fashion style.