28 Jul 2023 ADIDAS V&A AWARDED FOR ITS GREENEST STORE The Adidas Concept store at the V&A Waterfront recently achieved Platinum LEED (Leadership in Energy and Environmental Design) status for their innovative store and sustainable choices in the fit-out of the space. The LEED rating system is a global brand that recognises businesses that are dedicated to sustainable building practices and a greener future. To celebrate the award, we’ve highlighted a few of the key components that make the Adidas retailer a noteworthy green store: Taking inspiration from nature, the 478sqm store design is centered around bringing the outdoors inside and this is evident in all the natural elements that have been incorporated into the design. The store features live plants, reclaimed wood, and many different types of recycled materials: The 4.5sqm living plant wall is made up of a variety of plant species known for their humidifying and filtration properties, and for promoting a sense of wellbeing. The cash desk is made from reclaimed wood, taken from crates used to transport retail fixtures and mannequins. Poly twill fabric banners featured in-store are made from recycled plastic bottles, while shelving is manufactured by Smile Plastics and made from plastic waste. Xanita engineered fibreboard made from recycled materials, is used for décor and in-store displays. The Terrazzo floor is made from cement with the addition of marble chips, rock, and glass, making it both a durable and eco-friendly option. DIGITAL INNOVATION Another aspect of operating more sustainably is moving away from printed in-store graphics to a more digital display. The Adidas Concept store at V&A Waterfront is a continuation of the immersive digital experience launched in the Adidas Flagship Store (Sandton City) in 2020. Visitors will find a technology-led store with digital touchpoints throughout to create a range of consumer-first experiences for the South African market. An example is the Radio Frequency Identification (RFID) mirror in the changing rooms, which automatically detects product information to provide consumers with different colour and style options. Follow the @adidasZA #adidascpt conversation on Instagram for the latest updates, or visit adidas.co.za for more information.
