Joy from Africa to the World: SABRE PR Award Certificate of Excellence winner

The V&A Waterfront’s Joy From Africa to the World 2022 initiative has been awarded a Certificate of Excellence in the Travel & Leisure category at the 2023 SABRE Africa Awards. The awards recognise superior achievement in branding, reputation and engagement and were evaluated by a jury of industry leaders from around the world.

Joy From Africa to the World came about as the V&A set about reimagining a festive season that would celebrate our African roots. This approach heroes local design and sustainability, supports local crafters and businesses, and inspires other businesses to do the same. Last year this initiative invested millions of rands back into local businesses and communities, supporting 300+ jobs.

“Joy from Africa to the World has evolved far beyond a festive season, becoming more than just Christmas decorations and gifting. Instead, it’s become a call-to-action for local people to get involved by supporting communities and organisations who are making a difference, with the V&A Waterfront working months ahead of the season to begin bringing all the elements together.” Tinyiko Mageza, Executive Manager: Marketing at the V&A Waterfront.