Artist Alliance: Application Process

Thanks for your interest in the Artist Alliance Incubation program. Read through our application criteria for more information on the selection process. Scroll down and complete the form. Good luck!

What is the Artist Alliance Programme?

Artists Alliance is a movement to elevate emerging artists by providing them with the space and opportunity to turn their talent into marketable skills, profitable businesses, and sustainable careers.

How will applicants be selected for the Programme?

Applicants will be selected based on the work they have submitted.

We will select 2 students for each of the following categories: Illustration, Fine Art, Photography, Fashion, Design.

The work you’ve submitted together with your motivation will carry the most weight in the selection process.

The shortlisting process to select the initial top 50 candidates will be managed by the 10and5 team, representatives from Artist Alliance and our Mentors.

Candidates will be judged on the uniqueness of their work, talent and proficiency of the submitted pieces, whether they fit the profile to help transform and give an opportunity to new voices in the visual arts industry and lastly candidates will be judged based on the strength of their motivation statement or video.

These same criteria will be communicated to the final judging panel to select the final 10 cohorts.

The judging panel will be made up by 2 industry specialists and participating mentors in the Artist Alliance programme as well as two Artist Alliance representatives and a representative from Between 10and5.

Judging Criteria:

  • Talent and Proficiency
  • Motivation/ Drive
  • Demographic profile (target groups)
  • Innovation in craft & vision

Artist Alliance Application Guidelines

Who can enter?

  • Any person between the ages of 18 and 30 can apply
  • You must be based in Cape Town
  • You need to have an entrepreneurial spirit
  • Be on the cusp of launching your own career or creative business in the visual arts field
  • If you can help us achieve our goal of transformation, we’re looking for you
  • Persons must be available to attend a two-month incubation programme from 1 September to 31 October 2021

When can I enter?

Entries open on 1 July and will close on 31 July.

Other Important Dates:

Entries will be reviewed in the month of August and a cohort of 10 people will be selected by a panel of judges consisting of representatives from the Artist Alliance, Between10and5 and selected industry experts and publicly announced on 31 August.

The programme will start in the first week of September 2021 and run for two months until 31 October.

How do I apply?

Selection for the Artist Alliance programme will focus on the quality and promise of your work.

You will need to submit the following when you apply:

  • Visuals showcasing your work (5 pieces of work)
  • Short motivation as to why you are best suited to benefit from the Artist Alliance Programme
  • Include your ‘Artist Bio’
  • Feel free to present your application in either written or video format.

Where do I apply?

  • You can apply directly on the V&A Waterfront website
  • You can apply by sending an email with your application and portfolio to [email protected]
  • If you don’t have access to an internet connection you can visit the V&A Hub, Merchant House, Dock Road between 12:00 and 14:00 on a Monday to Wednesday [AV4] during the month of July 2021.

Timeline

1 July

  • Applications officially open
  • Applications can be made via:

    • Visiting the V&A Waterfront website; or
    • Physically going to the Waterfront head office for support and access to the internet (Monday to Wednesday, between 12 and 2pm)

31 July

  • Applications close

1 to 15 August

  • Shortlist top 50 applicants (10and5 team, Artist Alliance, Mentors)
  • Interviews / further research into top 50 applicants (10and5 team, Artist Alliance, Mentors)

17 to 20 August

  • Top 10 applicants presented to judges

24 to 28 August

  • Judging Panel convenes to select the top 10 Students

28 August

  • Selected students and unsuccessful students are informed

31 August

  • Selected Cohort is announced publicly

1 September

  • Send out briefing on course

September

  • Course starts first week in September 2021


FAQs

What is the aim of the Artist Alliance programme?

Artists Alliance aims to elevate emerging artists by providing them with the space and opportunity to turn their talent into marketable skills, profitable businesses and sustainable careers.

Who should enter?

Any artists between the ages of 18 and 30, who are based in Cape Town, have an entrepreneurial spirit and are on the cusp of their own career or creative business in the field of Visual Arts, including fashion, design, photography, illustration or Fine Arts or adjacent fields.

Where should I apply?

You can apply directly on the Artist Alliance website. If you don’t have access to an internet connection you can visit the V&A Hub, Merchant House, Dock Road between 12:00 and 14:00 on a Monday to Wednesday during the month of July 2021.

When do applications open and close?

Applications will be open from 1 July 2021 until 31 July 2021.

How do I apply?

You will need to submit a portfolio (visuals showcasing your work), with 5 artworks, a short motivation as to why you should be given this opportunity and an artist biography.

Do I have to be an established artist?

You do not need to be an established artist, however, you need to be actively making artwork and submit a portfolio of a minimum and maximum of 5 works in your respective field.

Can I be a multidisciplinary artist?

We welcome all those defining their own artistic journey and merging a variety of visual languages. However, you need to select a ‘major’ discipline so that we can pair you with a mentor in a relevant field.

Can I apply if I know one of the mentors or someone on the judging panel personally?

Yes, as long as the conflict of interest is acknowledged up front.

How can I showcase entrepreneurial spirit through my motivational statement?

You can show us how you’ve taken initiative using any examples of how you’ve tried to take your art to the next level. Tell us about the journey you are on and where you hope that journey will take you. If you have examples of collaborations with other creatives or brands, exhibitions, commissions, or any other ways where you’ve taken your work a step further or how you market yourself on social media.

How will applicants be judged and selected?

Applicants will be selected based on the work they have submitted. We will select 2 students for each of the following categories: Illustration, Fine Art, Photography, Fashion, Design or adjacent fields. The work you’ve submitted together with your motivation will carry the most weight in the selection process. The shortlisting process to select the initial top 50 candidates will be managed by the Artist Alliance and 10and5 team. Candidates will be judged on the uniqueness of their work, talent and proficiency of the submitted pieces, whether they fit the profile to help transform and give an opportunity to new voices in the visual arts industry and as well as the strength of their motivation statement or video.

What happens if I am shortlisted?

50 candidates will be shortlisted and contacted. These candidates will be invited to further interviews.

When will successful applicants be announced or contacted?

A cohort of 10 people will be selected by a panel of judges consisting of representatives from the Artist Alliance, Between10and5 and selected industry experts and publicly announced on 31 August. The programme will start in the first week of September 2021 and run for two months until 31 October.

What happens if I am not in Cape Town for the full duration of the programme?

We want to ideally select a cohort of people who are based in Cape Town, in order to further benefit from support to take their business/ art or craft to the next level. If you are away for some of the time and you have access to a strong online internet connection, you would still be able to attend online sessions. There might however be in-person meet-ups, which we would only be able to confirm closer to the time - Covid dependent.

Do I need a computer and fast internet to attend the programme?

We do not expect any of our applicants to own a computer or have a fast internet connection as a prerequisite to enter. Artist Alliance and Between 10and5 will offer data support to students who are in need. You don’t need a computer, however, a mobile device with the ability to download video meeting apps would be useful.