Welcome to The Alfred

Celebrating African Design at the Water’s Edge: Where Heritage meets Imagination

Originally a coal shed, The Alfred, our new African design hub at the water’s edge,  boasts a rich history dating back almost 120 years, evolving through various incarnations, from an old port rope store to the Union Castle Shipping Company warehouse. 

Today, it stands as a unique space narrating the tale of African design—a blank canvas merging the past, the present, and the future of African design.


Discover our Creators

Explore a magical array of design brands at The Alfred, each contributing their unique magic to the experience:

AAFRICAA:

This exciting concept store unveils the evolution of design as an art form, with each piece resonating with heritage, a tangible embodiment of the soul of Africa.

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AVOOVA AND PLATANDIA:

Looking for the perfect gift, or a finishing touch for your home? Offering elegant and contemporary décor, new tenant Avoova is now open and ready to enchant you with their exquisite offerings.

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COCO SAFAR:

More than just a coffee haven; it's a sensory experience with a view. Revel in the art of the perfect brew, indulge in a selection of mouth-watering pastries and or enjoy a hearty meal with friends – all against a backdrop of breath-taking views.

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HANNAH LAVERY:

This popular label celebrates minimalism as a powerful form of expression, redefining elegance for the modern era. Loved by those who believe that design is a reflection of individuality.

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JANE VALKEN:

Expect boundless Bohemian charm, with each creation meticulously crafted to resonate with those who celebrate life in full colour.

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MUNGO & JEMIMA:

A brand that captures local flair and global appeal, consistently exuding a distinct identity by merging world-class design with local creativity.

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PATRICK MAVROS:

Offering one-of-a-kind, handcrafted African jewellery, the creative spirit of Patrick Mavros has now added their unique touch and inimitable luxury creations to The Alfred.

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TREASURES OF AFRICA:

Having recently relaunched their shop with new fittings, this popular destination showcases the enigmatic allure of our continent through gems and treasures that have captured imaginations for centuries.

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Always Evolving. Always Fresh.

With an eye on the horizon, The Alfred is ever-evolving, with exciting new additions and relaunches. Immerse yourself in an ever-enriching design narrative, offering inspiration and beauty to those seeking a unique experience.


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