V&A Cookie Policy

This Cookie Policy is intended to inform you how V&A Waterfront Holdings (Pty) Ltd, registration  number 2006/024423/07 (“the V&A”) uses Cookies and similar technologies on its website  (“Website”) to assist you in making informed decisions when using our Site. Reference to “the  V&A” shall include a reference to all of the V&A’s subsidiaries, as contemplated in section 3(1) of  the Companies Act 71 of 2008.


1. What is a Cookie?

A Cookie is a small piece of data that a website asks your browser to store on your computer or  mobile device. Cookies allow our Website to “remember” your actions or preferences over time.


2. Why do we use cookies?

We use Cookies to learn how you interact with our content and to improve your experience when  visiting our Website. For example, some Cookies remember your preferences so that you do not  have to repeatedly make these choices when you visit our Website. Additionally, cookies allow us to serve you specific content. We may employ the learnings of your behaviour on our Website to serve you with targeted advertisements on third-party sites in an effort to “re-market” our products and services to you.


3. What types of cookies do we use?

3.1 First-Party and Third-Party Cookies

We use both first-party and third-party cookies on our Website.First-party Cookies are Cookies issued from the waterfront.co.za domain that are generally  used to identify language and location preferences or render basic site functionality.

Third-party cookies belong to and are managed by other parties, such as the V&A’s business  partners or service providers. These Cookies may be required to render certain forms, such  as the submission of a job application, or to allow for some advertising outside of the V&A  Waterfront website.

3.2 How are Third Party Cookies used?

For some of the functions within our Website we use third party suppliers, for example,  when you visit a page with videos embedded from or links to YouTube. These videos or links  (and any other content from third party suppliers) may contain Third Party Cookies, and we  encourage you to consult the privacy policies of these third party vendors on their respective  websites for information regarding their use of cookies.

3.3 Google Analytics

We use Google Analytics to collect information about visitor behaviour on our Website.  Google Analytics stores information about what pages you visit, how long you are on the  site, how you got here and what you click on. This Analytics data is collected via a JavaScript  tag in the pages of our site and is not tied to personally identifiable information. We,  therefore, do not collect or store your personal information (e.g. your name or address) so  this information cannot be used to identify who you are. You can find out more about  Google’s position with regards to privacy in its privacy policy.


4. How long do Cookies last?

4.1 Session Cookies

Session Cookies are temporary cookies that are used to remember you during the course of  your visit to our Website, and they expire when you close the web browser.

4.2 Persistent Cookies

Persistent Cookies are used to remember your preferences within the Website and remain  on your desktop or mobile device even after you close your browser or restart your  computer. We use these Cookies to analyse user behavior to establish visit patterns so that  we can improve our Website functionality for you and others who visit our Website. These  Cookies also allow us to serve you with targeted advertising and measure the effectiveness  of our Website functionality and advertising.


5. How are Cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us  serve relevant ads to you more effectively. They also help us collect aggregated audit data,  research, and performance reporting for advertisers. Pixels enable us to understand and improve  the delivery of ads to you, and know when certain ads have been shown to you. Since your web  browser may request advertisements and web beacons directly from ad network servers, these  networks can view, edit, or set their own Cookies, just as if you had requested a web page from  their site.

Although we do not use cookies to create a profile of your browsing behaviour on third-party  sites, we may use aggregate data from third parties to show you relevant, interest-based  advertising. In such event we will not provide any personal information that we collect to  advertisers. You can opt out of off-site and third-party-informed advertising by adjusting your  cookie settings. Opting out will not remove advertising from the pages you visit, but, instead,  opting out will result in the ads you see not being matched to your interests. This implies that the  ad(s) you see will not be matched to your interests by those specific cookies.


6. How do I reject and delete cookies?

You can choose to reject or block all or specific types of Cookies set on our Website by clicking on  the Cookie preferences on our website. You can change your preferences for our Website and/or  the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept Cookies. Therefore, if you do not wish cookies to be used, you may  need to actively delete or block the Cookies. If you reject the use of cookies, you will still be able to visit our Websites but some of the functions may not work correctly. You may also  visit www.allaboutcookies.org  for details on how to delete or reject Cookies and for further information on cookies generally. By using our Website without deleting or rejecting some or all Cookies, you agree that we can place those Cookies that you have not deleted or rejected on your device.