TAG Heuer continues to be at the forefront of some of the most spectacular innovations in watchmaking history. Prestige, performance, avant-garde technology and absolute reliability: these four words characterise the TAG Heuer philosophy since it was founded in 1860, when Edouard Heuer set up the company’s first workshop in Switzerland. The high-precision measurement of fragments of time and its quest for excellence in the design and fabrication of its products are what TAG Heuer is all about. From its very first patent for a chronograph mechanism in 1882 to the introduction, in 2004, of a revolutionary new automatic movement watch, TAG Heuer continues to be at the service of its discerning customers.
