Artist Alliance: Live Art, Be Heard

"Art should be something that liberates your soul, provokes the imagination and encourages people to go further.” – Keith Haring

For 30 years, the V&A Waterfront has been a strong supporter of the arts in Cape Town, celebrating the creativity and resilience of South Africa with initiatives such Art In Public Places, Joy from Africa and Take the Stage. We celebrate and champion the richness of the talent, projects and the people that embody the creativity and resilience of South Africa.

The V&A Waterfront Artist Alliance programme was conceptualised on the belief that creatives who LIVE their ART deserve to BE HEARD. This immersive programme offers practical experience, knowledge, and skills development in six disciplines: Fine Arts (Sculpture), Videography, Music Production, Illustration, Animation and Graphic Design. With guidance from six influential industry leaders, selected incubatees will receive mentorship tailored to their discipline and expertise. Unleash your creativity, and seize the opportunity to nurture your artistic talents and join our creative neighbourhood community.

Applications for the 2025 incubation programme is now open. APPLY HERE

KABAMBI MBIOLA

Conversations on Creativity

Join our neighbourhood creative community

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Meet the Mentors

Meet the incubation programme mentors

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Meet the Graduates

Introducing the 18 incubation programme creatives

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Info Hub

Learn more through our past alumni and available resources.

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Creative Allies Podcast

Creative Allies is a highly engaging, vulnerable, practical and relatable podcast that aims to provide real-life support and encouragement to emerging creatives.

The series features conversations between more established creatives, discussing different topics from how to develop your portfolio of work and negotiating your rates to dealing with imposter syndrome and inevitable creative blocks.

What does it mean and what does it take to be a successful creative in today’s economy and digital age? What creative mindsets do you need to establish to make this work for you? This series unpacks it all.

SEE EPISODES