Armour’s vision is to empower athletes everywhere with innovative performance apparel, footwear and accessories. It started off with a simple plan to make a superior T-shirt, that provided compression, and wicked perspiration off your skin rather than absorbing it – a shirt that worked with your body to regulate temperature and enhance your performance. Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour’s mission is to make all athletes better by means of excellent design and the relentless pursuit of innovation. The technology behind Under Armour’s diverse product assortment for men, women and children is complex, but the benefits are very obvious: helping you to regulate your temperature while exercising, whether it is hot, cold, or somewhere in between.