Michelle Ludek specialises in fashionable leisure and occasional wear for women who want to look and feel great with ease. This is acclaimed South African designer, Michelle Ludek’s flagship store. Here customers are offered a retail experience that is a mix of perfectly cut trend-led pieces and seasonal wardrobe staples. After an extensive career in retail fashion in Europe and Canada, Michelle returned home to South Africa in 2007 to set up her ready-to-wear collection. Each of Michelle’s collections reflects her impulsive and playful instincts. The garments are feminine, flattering and affordable. Michelle launched her first boutique store in the Watershed’ in the V&A Waterfront in 2014. Haldane Martin was responsible for the store’s innovative interior design. Every piece in store is designed, cut and finished in her design studio based in Observatory, Cape Town. Haldane Martin was responsible for the store’s innovative interior design.