The store in the V&A Waterfront showcases the most current collection which can also be found in Europe and the rest of the world. The collections of both menswear and womenswear, which includes ready-to-wear garments, bags, luggage, shoes, jewellery, eyewear and fragrances are presented in such a way that it gives customers a complete view of the entire collection. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director, Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and style.