After a pilgrimage to Indonesia in 2014, young married couple Stuart and Makeeda Swan brought back from their adventures a fresh outlook on life, and instead of joining the rat-race they decided to create a business that revolves around the core concepts of harmony, sustainability and quality.
Being true Capetonians, they appreciate balance in their personal and professional lives, and after a hard day’s work they can be found surfing using surfboards made by Stuart himself. Their lifestyle is reflected in their wooden watches, mixing high-quality stainless steel, carbon fibre and natural wood into an accessory that is suitable for any occasion.
Bettél watches are not only environmentally responsible but have the added bonus of style. Stuart, an engineer by day, has developed a durable product, tried and tested.
The smooth leather and wooden texture combination is comparable to that of the Swan’s themselves, representing their own harmony.
Together their vision is to use their creativity to design labour-intensive products that can be manufactured in South Africa to create jobs and to utilise the amazing resources their country offers. They want to inspire people to follow their passions and use their talents in the most efficient and empowering ways possible.