GP0|#5c782e1b-f416-4bb8-8099-01d6099fc017;L0|#05c782e1b-f416-4bb8-8099-01d6099fc017|Watershed;GTSet|#373e2367-d428-41f7-8845-779fe6b0af3fSoJo is fun, unique, classic and all South African. Using the strong, vibrant patterns and colours of Africa together with classic denim, the range has a vintage approach improving with age which means garments can be passed from brother to sister, from generation to generation. SoJo produces original Shweshwe tunics, dungarees, bamboo and cotton beanies, denim/Shweshwe jackets and other special pieces that can be worn from Summer to Winter. SoJo is a Cape Town based community project which through small endeavours enables disadvantaged house-bound mothers to work from home and put food on the table. hello@lovesojo.comhttp://www.facebook.com/pages/Love-SoJo/206709399404260​SoJo is a natural lifestyle brand of exceptional quality, comfort and 100% cotton.  A Cape Town based community project specializing in original Shweshwe tunic dresses, dungarees and a selection of handmade toys; SoJo captures the essence of a child:  wholesome, innocent, playful, inquisitive, adventurous and carefree – for the child who appreciates the simple beauty of a handcrafted product.Ground Level, Watershed<img alt="SoJo" src="/sites/waterfrontcontent/SHOP%20Image%20List/S/sojo_main.png" style="BORDER:0px solid;" />Jackie Kilcullen / Azziza – 0834881177SoJoGP0|#e01dc74b-0de0-4926-aeeb-eb67718fb81b;L0|#0e01dc74b-0de0-4926-aeeb-eb67718fb81b|Portswood Garage;GTSet|#66350d48-bdbd-451d-ba1b-946c4cbd3b47<img alt="SoJo" src="/sites/waterfrontcontent/SHOP%20Image%20List/S/soJo_listing.jpg" style="BORDER:0px solid;" /><img alt="" src="/sites/waterfrontcontent/SHOP%20Image%20List/S/sojo_product.png" style="BORDER:0px solid;" /><img alt="SoJo Kids" src="/sites/waterfrontcontent/SHOP%20Image%20List/S/sojo_product_2.png" style="BORDER:0px solid;" />083 4881177GP0|#5b3a004c-d2e7-4261-adca-dbe035e6b5bc;L0|#05b3a004c-d2e7-4261-adca-dbe035e6b5bc|Art, Decor and Homeware;GTSet|#01ea5f03-4e62-4b20-b4f5-e1fbf43cc654;GP0|#e22030f2-6c69-4986-ae6e-9385f1d084a5;L0|#0e22030f2-6c69-4986-ae6e-9385f1d084a5|Fashion: Children;GP0|#9aa3e2bb-2346-410e-83c6-7568a51df27e;L0|#09aa3e2bb-2346-410e-83c6-7568a51df27e|Speciality, Curios and Gifts;GP0|#b10e1744-2a5d-41ef-8891-c379ce183725;L0|#0b10e1744-2a5d-41ef-8891-c379ce183725|Games, Hobbies and Toyswww.lovesojo.comN/AV&A Waterfront | SoJoSoJo is a Cape Town based community project specializing in original Shweshwe tunic dresses, dungarees and a selection of handmade toys; SoJo captures the essence of a child. Situated at the V&A Waterfront.<img alt="SoJo" src="/sites/waterfrontcontent/SHOP%20Image%20List/S/soJo_listing.jpg" style="BORDER:0px solid;" />Jackie Kilcullen<div class="ExternalClassAA0BDA01A8E9401E9820DFF5DF89663B">SoJo is a natural South African lifestyle brand for children. It captures the essence of a child - innocent, free, playful, adventurous and wholesome – for the child who appreciates the simple beauty of a handcrafted product.  SoJo was formed in November 2010 to identify, source, and create timeless, inspiring and beautifully crafted
products for children not available in the marketplace. SoJo aims to celebrate South African design and fabric in comfortable, playful, innovatively crafted pieces while encouraging creativity and employment in communities.  The SoJo lifestyle is about real values, simple pleasures, quality product, traditional South African fabric played into practical, versatile, essentials for children – “wrapped in love…”…. The founder, Jackie Kilcullen spent many years marketing various brands and when hundreds of talented, experienced women were being retrenched and forced to stay at home she saw an opportunity to create unique products locally. She decided to create a couple of tunic patterns first – simple, classic, beautifully crafted garments that celebrate the Shweshwe fabric range in a fun, practical yet vibrant way – age appropriate, yet stylish tunic dresses she could never find for her daughters. SoJo now produces a core range of unique, versatile pieces that can be worn throughout the year and with anything in a child’s wardrobe. The quality of SoJo essentials means the product gets better with age and can be passed from one child to the next, from generation to generation.  The greatest challenge is to keep women sewing and crocheting every month. SoJo’s mission is to continue to ‘grow’ the number of women in the group; empower communities through creative collaboration; provide a retail platform for the endless talent found in Southern Africa and instill in our children a sense of value and true appreciation of design and quality of product.</div>1