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Welcome to The Alfred Mall

Celebrating African Design at the Water’s Edge: Where Heritage meets Imagination

Originally a coal shed, The Alfred, our new African design hub at the water’s edge, boasts a rich history dating back almost 120 years, evolving through various incarnations, from an old port rope store to the Union Castle Shipping Company warehouse. Today, it stands as a unique space narrating the tale of African design—a blank canvas merging the past, the present, and the future of African design.

Discover our creators

Explore a magical array of design brands at The Alfred, each contributing their unique magic to the experience:

AAFRICAA

This exciting concept store unveils the evolution of design as an art form, with each piece resonating with heritage, a tangible embodiment of the soul of Africa.

AVOOVA AND PLATANDIA

Looking for the perfect gift, or a finishing touch for your home? Offering elegant and contemporary décor, new tenant Avoova is now open and ready to enchant you with their exquisite offerings.

HANNAH LAVERY

This popular label celebrates minimalism as a powerful form of expression, redefining elegance for the modern era. Loved by those who believe that design is a reflection of individuality.

JANE VALKEN

Expect boundless Bohemian charm, with each creation meticulously crafted to resonate with those who celebrate life in full colour.

MUNGO & JEMIMA

A brand that captures local flair and global appeal, consistently exuding a distinct identity by merging world-class design with local creativity.

PATRICK MAVROS

Offering one-of-a-kind, handcrafted African jewellery, the creative spirit of Patrick Mavros has now added their unique touch and inimitable luxury creations to The Alfred.

TREASURES OF AFRICA

Having recently relaunched their shop with new fittings, this popular destination showcases the enigmatic allure of our continent through gems and treasures that have captured imaginations for centuries.

Always Evolving. Always Fresh

With an eye on the horizon, The Alfred is ever-evolving, with exciting new additions and relaunches. Immerse yourself in an ever-enriching design narrative, offering inspiration and beauty to those seeking a unique experience.

Find The Alfred