The Alfred Mall & Watershed: Curated shopping in Cape Town

From quick bites to leisurely meals, the V&A Waterfront offers something for every appetite. Grab a coffee between stops, settle in for a sunset dinner, or explore flavours from around the world.
A neighbourhood that’s yours to discover. From world-class museums and iconic attractions to harbour gems, there are memorable experiences around every corner. Whether it's your first visit or your daily fix, there's always a new reason to explore.
Expect the unexpected. From global brands to unique finds by local makers, there’s something for every shopper. This is world-class shopping with an African twist.
Our neighbourhood is the place to be! From seasonal events to top performances, there’s always something to look forward to. Find out what's on so you can plan your next memorable experience.
Hotels at the V&A Waterfront offer a unique experience inside a neighbourhood that has been alive for over 160 years.
From intimate boutique properties to five-star resorts, every hotel here sits within a working harbour, a creative economy, and a community where there’s always a reason to stay a little longer.
Wake up to the harbour and enjoy your favourite coffee spot as you experience the convenience of having everything within walking distance.
Living at the V&A Waterfront means living inside one of the most connected neighbourhoods in Africa, with everything that comes with it: security, convenience and a view that never gets old.
At the V&A Waterfront, people come together to work, visit, create and belong. More than a destination, it's a neighbourhood of opportunity, supporting 30,000 direct jobs and contributing R45.9 billion to the economy.
A new stretch of Cape Town’s Atlantic coastline is being opened up to the city. Over the next 15 to 20 years, this R20 billion-plus development will bring new homes, hotels, jobs, public space and a protected bay for swimming, kayaking and boating. A 540-metre seawall will help protect the coastline, while a new coastal walkway will connect the V&A directly to the Sea Point promenade.


A building that once stored coal for passing ships now holds handmade jewellery, ceramics fired by women in Masiphumelele, and a café pouring some of the city's best coffee. For visitors seeking a relaxed alternative to the main shopping centre, this precinct provides a highly focused introduction to local craftsmanship.
Start at the Alfred Mall. Built in 1904 as the North Quay Warehouse, it sat as a coal shed, a customs store and eventually the neighbourhood's original mall before Victoria Wharf took over the title. Its recent refurbishment has kept that history visible in the building's bones, while filling it with six carefully chosen tenants, including Aafricaa, which anchors the mix with its 450-square-metre design emporium, and Avoova and Platandia, a treasure trove of elegant, contemporary décor worth building a gift list around. From there, it's a short walk to The Watershed, a converted warehouse under a sunlit, sawtooth roof where more than 150 independent makers trade. Pure Good, tucked into the upper level at Workshop17, is worth a stop for coffee and a healthy bite between browsing.
The Watershed’s Design Lab programme gives emerging local designers a shopfront, mentorship and a first taste of retail before they go it alone, which means the mix on the floor changes as new names earn their place.
For established brands that offer a taste of South African design, look to Pichulik for jewellery inspired by African motifs and ethical sourcing; and Carrol Boyes for functional homeware that turns a bottle opener into a piece of art. At Alfred Mall, Mungo & Jemima and Hannah Lavery offer a minimalist take on South African fashion.
Ceramicists, sculptors, textile makers, and jewellers work The Watershed floor daily, many building on techniques passed down through generations. Davis Ndungu of Recycled Flip Flops transforms flip flops washed up on Southern African beaches into brightly coloured sculptures, making ocean waste something worth taking home. Skoon anchors the beauty corner with ethically made skin and hair products, while a rotating cast of ceramicists sell pieces that were, in most cases, thrown that same week. Nothing is mass-produced and every purchase supports the maker directly.
To maximise a visit to The Watershed, arrive early as the morning light enters through the sawtooth roof, before the floor reaches peak capacity. Budget an hour here, with lunch at COOKED for traditional Middle Eastern flavours in the form of breakfast, latkes, bagels and toasties with a difference, and a famous baked cheesecake to fuel you through the rest of your browse. From there, cross to Alfred Mall and browse the six tenants at a slower pace. This route covers the best of the precinct's design and craft offering without needing to set foot inside the main shopping centre.
At Alfred Mall, Treasures of Africa provides a dedicated space for anyone looking for considered gifts in precious stones, with staff on hand to talk through the origins of each piece. The best souvenirs from this precinct are the ones with a maker's name attached, which is why The Watershed is the perfect gifting stop before your trip home.
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