Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. Urban Decay has been shaking up the industry for 20 years with a line of lipsticks and nail enamels inspired by the urban landscape. It now offers an array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, on-the-edge lipsticks to weightless complexion products, and high-tech setting sprays to make your makeup last all day. In short, it’s created by makeup junkies, for makeup junkies.