Founded in 1975 by the Dini family, Paul & Shark is today synonymous with Italian elegance and style. Every aspect of production takes place within the company, from producing yarns to making the boxes used to package the clothing. Items are shipped throughout the world thanks to prestigious partnerships with Christian Dior and Balenciaga. Over the years the company has expanded greatly to become a comprehensive luxury sportswear range, appreciated by the fans of Italian fashion and high-performance technical materials, many of which have been patented by Paul & Shark.
Paul & Shark’s aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on exacting standards, creating sportswear, smart casual, and luxury lines, combining technical fabrics with elegant and stylish details.
At the start of the 1970’s, Paolo Dini, the eldest son of Gian Ludovico, happened to find himself in a small sailmaker’s workshop during a trip to Maine, where the sail from an old 18th-century ship caught his eye. Its inscription read: Paul & Shark. It was fate. In 1978 the first pullover was born: a sailing sweater that would go onto become an icon. Instantly recognizable from its packaging (a metal can used on board ships as a multi-purpose container), this garment saw immediate success and signalled the start of a whole new water-repellent knitwear collection.
Paul & Shark has been available inside GERi Boutique in 2019, most notably at the new Fourways Mall store. With expansion always on the agenda, GERi has headed the opening of the latest Paul & Shark mono-brand store at the V&A Waterfront for all of Cape Town to enjoy in style and exclusivity.