Gordon Merchant founded Billabong in Burleigh Heads on the Gold Coast of Australia in 1973. Combining his passion for surfing with hard work, Gordon designed board shorts and accessories for beach life, which he initially sold to local surf shops. The company started sponsoring surfing contests, and by the 1980s these board shorts were popular across Australia. Billabong then expanded internationally, and also became known for its swimwear, eyewear, skateboarding apparel and surf shoes, followed by watches and other accessories. This store is located in the Victoria Wharf Shopping Centre.