Africa Ignite T/A WOWZULU is non-profit rural development agency based in Durban, which works across rural KwaZulu Natal. Rural communities, and in particular rural women and youth, are among the most vulnerable components of South African society with the least opportunities to improve their lives. Africa!Ignite wants to help change this.
Our PURPOSE is to help bridge the gap between rural and urban by creating opportunities for rural women, youths and emerging entrepreneurs to enhance the quality of their lives by improving their knowledge and skills, participating equally in the economy and earning a decent living.
Africa!Ignite’s art and craft enterprise development programme currently supports more than 400 rural craft producers around the 7 WOWZULU tourist destinations and across KZN with product development and market access, so that they use traditional Zulu craft techniques to create market-ready products. We also have a partnership with the 20-year-old Zululand Crafters’ Association, which has hundreds of members, supporting design development of their members’ products and helping to take products to market.
Overall, we focus on three core elements of craft enterprise development:
- Product development and innovation;
- Crafter capacity-building including production, business and creative skills;
- Market access.
We market products in WOWZULU tourist destinations as well as corporate, export and retail markets, including our WOWZULU shop in Cape Town’s Waterfront.