Shopstar’s Director and CEO, Mike Joubert and Chris Edington, present on readying your business for online sales, trends in e-commerce in South Africa, and Shopstar’s special service offerings.
Chris Edington is the CEO of Shopstar. He started his entrepreneurial career during his studies in business management and information systems at Unisa. After finding his calling in the start-up space, he has since been actively focused on
technology and software businesses across a number of verticals over the last 15 years. In these businesses he has been instrumental in starting, growing and managing various enterprises as founder or co-founder.
Mike Joubert is the Director of Shopstar. He has over 30 years of experience. After graduating with an MBA from the University of Stellenbosch, he gained further experience in various executive roles which included Marketing Development Director of Computicket, Strategy Director at Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss & Co. South Africa and VP of Marketing for Levi Strauss & Co. in Europe. Upon returning to South Africa, he founded The BrandsRock Group, a successful brand solutions company. In 2017 he founded The Billybo Group where he now thrives in using his experience to curate value for other businesses through knowledge, network and funding. He is also an
investor in, and mentor to South African start-ups.