AfCFTA as Key to Economic Recovery and Growth in Africa 30 Jul 2020 In the midst of the suffering of the COVID-19 pandemic, business and society at large are having the same realisation – that in the aftermath of the crisis, things cannot go back to the way they were before. The way we do business has changed forever and the Africa Continental Free Trade Area (AfCFTA) will be no exception to this. Now is the time to look at economic recovery on the African continent after this crisis, and how it could be successfully implemented within this context. You are invited to join a virtual dialogue between consumer goods manufacturers, retailers and industry bodies on Thursday, 13 August. Collectively, we aim to unpack the implementation barriers, benefits and opportunities of the AfCFTA, which may very well hold the key to economic recovery and growth in Africa.