<div class="ExternalClass7B330B6CB65D4B0B8FDF28AB1A8E502B"><p>​H & M, Hennes & Mauritz Pty Ltd, the international retailer known for fashion and quality at the best price in a sustainable way, will open its first South African flagship store on October 17th, 2015 at 10:00am in the V&A Waterfront. Located in the original V&A Waterfront center-court and extending over 2 floors, the 4 700 square meter store is a dedication of inspiration to the fashion fans of South Africa.</p><div><br></div><div>Set in the heart of Cape Town’s most desirable shopping environment, the store boasts a full assortment of fashion, accessories and home wear for the savvy and the stylish. The interior is modern and truly luxurious, with an exciting combination of digital and design elements that lead shoppers on an inviting and exciting journey through the H&M world of fun and fashion.</div><div><br></div><div>“Opening in time for the festive season, we couldn’t be more excited to debut the first H&M South African flagship store in the iconic V&A Waterfront. The store is a highlight of global retail and interior standards and customers can look forward to a wide variety of spring and summer collection offerings,” says Pär Darj, Country Manager for H&M South Africa.</div><div><br></div><div>The first H&M South Africa store will showcase apparel, underwear and accessories for men, women, teens and kids allowing every customer to dress their personal style no matter what that is. The store will also have H&M’s Home concept, which delivers a unique element of style for every room in the house.</div><div><br></div><div>To launch H&M into South Africa, an exclusive VIP event will be held in store on October 15th 2015, where invited guests will be treated to an incredible shopping experience, whilst being entertained by top South African musicians and DJs.</div><div><br></div><div>To celebrate the opening day on October 17th 2015, the store will be open to shoppers from 10:00am – 00:00am with a host of exciting exclusive opening offers. H&M will host a pre-launch countdown rewarding those eager customers in the queue with entertainment and fashionable surprises.</div><div><br></div><div>The store will be open on Sunday 18th from 9:00am – 11:00pm and thereafter from 9:00am – 9:00pm every day.</div><div><br></div><div>The opening of H&M at the V&A Waterfront is the first of many in South Africa. H&M store openings to look forward to include Sandton City (November 2015), Mall of the South (Autumn 2016), Clearwater (Autumn 2016) and Mall of Africa (Autumn 2016).<br></div><div><br></div></div>2015-10-12T22:00:00Z



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