<div class="ExternalClass9DBD16D380634B569E5F321BC2E0E00B"><p>​V&A Waterfront recognised for responsible tourism initiatives</p><p>At the World Travel Market in London, the V&A Waterfront was announced the winner of the highly contested international award for ‘Best Destination for Responsible Tourism’.  The award was granted in recognition of the V&A Waterfront’s commitment and leadership in not only preserving the heritage of the property, but also its forward thinking planning in terms of sustainable development.  </p><p>“This award is significant for the entire Tourism industry in South Africa. It shows that South Africa is taking its place as a world leader in responsible tourism,” said Minister Derek Hanekom.<br>"The V&A Waterfront has invested considerably to create energy efficiencies, water saving and waste recycling measures. This investment has paid off, not only by winning this prestigious award, but by ensuring that the Waterfront is sustainable well into the future. Other tourist destinations can learn much from how this has been achieved, and the V&A Waterfront will be an inspiration to become sustainable in their own way."</p><p>The award, which forms part of the World Responsible Tourism Day celebrations, is aimed at recognising those destinations which most strongly reflect their unique community and environment by creating an exciting and memorable tourism experience. Other criteria include being a place which uses tourism to create better places for people to live in and visit. The destination, be it a village, town, city, region or country, should inspire and promote responsible holiday experiences that celebrate and protect their destination.</p><p>The awards rest on a simple principle – that all types of tourism, from niche to mainstream - can and should be organised in a way that preserves, respects and benefits destinations and local people. Organisers describe the award as a celebration of “the shining stars of responsible tourism – the individuals, organisations and destinations working innovatively with local cultures, communities and biodiversity”.</p><p>First founded in 2004, the awards have attracted over 12,000 nominations from members of the public, leading to 201 unique organisations from 51 countries around the world being awarded. <br>This year marks the 11th year of the World Responsible Tourism Awards which have grown to become the largest and most respected responsible tourism awards in the world. The shortlisted finalists include countries such as Australia, Brazil and the United Kingdom. </p><p>Commenting after the V&A Waterfront was shortlisted, Justin Francis, founder of the awards and managing director of organiser responsibletravel.com said, “Represented in this year’s shortlist are some of the most trendsetting examples of responsible tourism in the world.  The shortlist has a lot to say about where responsible tourism is going next”. </p><p>Speaking about the award CEO David Green said, “It’s an honour for the  V&A Waterfront to receive an Award of this stature. As a truly responsible corporate citizen we regard it as our duty to future generations to constantly focus on sustainable practises, from reducing our carbon footprint to preserving our scarce energy and water reserves. As the custodians of one of the world’s best waterfronts in the world, we strive to offer locals and visitors alike a world-class destination that nevertheless remains true to its historic roots. <br>Over the past three years, the V&A Waterfront has received a number of awards for its environmental initiatives, as well as the top Green Buildings Council of South Africa rating for both the Silo 1 and Silo 2 developments. The Silo 1 six-star rating is the highest achievement for any building in Cape Town.</p></div>2014-11-04T22:00:00Z

 

 

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